I’ve been in the sales business before and I know all about different come-ons, but I’ve never seen anything like that of lifelock‘s – a company that gives a $1,000,000 promise to protect your ID.

You see, the company promises to guard your identity, including all the important numbers that identify you, from being stolen or misused by utilizing the most advanced identity theft protection system available. But, that’s not what makes it so attractive. It’s the promise of making use of all resources including a million dollars in order to do so that makes the company very special. According to their CEO, not only will they not charge extra for additional security measures, but they also vow to spend up to a million in order to keep your identification from being stolen or exposed to unnecessary danger,
As a matter of fact, Lifelock CEO Todd Davis, posts his social security number on the company’s page just to prove how confident he is of the company’s capabilities. If that come-on doesn’t get you, then I don’t know what will.